Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber they now expect every organization to deliver products swiftly, with a seamless customer experience.  

As a result, customers want to buy a phone from their telecommunications provider and have it activated and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote and quickly compare against other providers before they buy. They want to submit an application, get a decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They want to easily find the nearest pizza delivery service, order online, and get status of their order once they purchase. 

Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter and disrupt the market through rapid delivery of digital products combined with advanced algorithms and make smarter decisions faster based on full access to information.  

You’ll learn: 

  * Why digital transformation is a must    
  * How to successfully implement digital transformation 
  * What are the steps for a successful transformation 
  * Pitfalls to avoid 

This identifies challenges and viable options for small and mid-market organizations to transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruption.